Vacancy: Marcomms Manager

Objectives

• To market and communicate the purpose of MPQC and IQ
• To market and communicate the products and services provided by the Organisations to a range of stakeholders 
• To establish and maintain a strong profile for the MPQC and IQ brands amongst the target audiences so that business opportunities may be fully harnessed. 

Accountable to

• CEO

Reporting to

• CEO

Key Tasks and Responsibilities

Strategy Development

• Develop and deliver effective external marketing and communications (marcomms) plans to establish strong brand recognition nationally, across a multi-faceted target audience. 
• Working with colleagues and relevant stakeholders, agree the strategy, focus, and type of marcomms support required to drive customer growth/engagement and stakeholder advocacy. 
• Support Organisational divisions and General Managers with Marcom plans for their areas of responsibility, products and services.
• Provide tactical communications advice to the Organisations and to the General Managers, including on the development and delivery of briefings, events management, and other planned activities.  
• Create clarity, generate goodwill amongst stakeholders and improve visibility of the organisations’ activities amongst its segmented target audiences.
• Develop and deliver an effective internal communication plan, ensuring all employees understand the organisation’s values, aims, objectives and strategy and how their role contributes to the overarching vision.  

Operational Activities

• Promoting membership of MPQC and IQ
• Support with MPQC and IQ exhibition activities.
• Management and responsibility for Internal Communications.
• Engage with sector-specific communication media contacts and other appropriate media titles to ensure regular targeted positive coverage of MPQC IQ and all sub divisions.
• Take ownership of MPQC and IQ’s social marketing activities, including all aspects of social media engagement, the websites, branding and marketing (including management of the Marcomms Officer for delivery)
• Identify, schedule, and cost, appropriate methods, and frequency, of external marcomms activities. Ensure planned activities take place within budget and according to objectives. 
• Establish and implement processes to evaluate the impact of the marcomms plans, review and adapt activity regularly to maximise the effectiveness of these plans. 
• Establish and develop market research to monitor movement in customer/stakeholder/media perception of the brands and provide quarterly reports to senior management.  

People Management

• Management and Supervision of the Marcomms Officer on a day to day basis
• Objective setting and regular 1:1s/appraisals
• Development of personal develop plan to optimise performance, development and potential succession

Working Relationships

Develop and maintain good working relationships with internal and external stakeholders:

• MPQC and IQ staff
• Customers & potential customers
• Centres
• Members (Existing and Potential)
• Council, Board, Minerals Matter, and other engagement groups
• Educational Bodies
• Trade Associations
• Members of the Extractives Press

Key Result Areas

• Increased stakeholder buy-in
• Membership growth
• Positive Customer Feedback
• Attendance levels at Exhibitions/Events
• Increasing website traffic and social media engagement

Person Specification

Knowledge, Education, Qualifications and Training:

• Experience of strategic and operational marketing and communications.
• Likely to be educated to degree level. A marketing qualification is desirable.
• Proficiency in design, copywriting, and IT generally (including MailChimp, Canva, Office & Outlook)

Essential:

• Track record in delivering successful marketing and communications strategies.
• Very strong written communication skills.
• Excellent oral and presentation skills required.
• Ability to adapt communication (tone and language) to suit business area.
• Confident initiating contact, both face to face and on the phone.
• High attention to detail.
• Experience of a brand guardian role.
• Strong creativity in both design and writing.
• Confidence to deal with people across at all levels of seniority.

Desirable:

• Knowledge of the mineral products sector 
• Experience of having worked in a membership organisation
• People management experience

To express your interest in this position, please email [email protected], attaching a copy of your CV.